The most important part of your business is your brand. It’s as important to a small start up as it is to an established corporation! Many small business owners understand that branding their business successfully is the first step and a key to building their business, but really don’t understand why!
There is a link between successful businesses and strong branding. Branding is not just a logo! Too few realize that it’s your identity and can make or break you if not done properly from the start. Branding is how you define your business, your team and your clients. It defines the core of what your business is and what it’s values are. It isn’t just about it looks and sounds like!
The idea is to create an identity that future customers love. When customers connect to a brand emotionally, typically it is due to the fact that they share the same values and beliefs. This leads to customer loyalty and will carry you through the ups and downs of day to day business!
Here are a few tips on how to successfully create a brand for your business!
1. Defining Your Brand
Consider the services and products you offer. From there consider the concerns of your target market. You want to connect and differentiate yourself from your competitors.
2. Consider What Drives Your Business
Set your beliefs and take a stand. Align with other companies you believe in and find a few motivators to help figure out what position you are coming from!
3. Build Relationships
You want to create trust. Do not put forth an expectation you can’t live up to! Be clear about who you are and what you do.
4. Be Consistent
Live your values everyday and walk your talk.
5. Do Not Be Redundant
Create key messages that work and flow together to build a coherent identity.
6. Do Not Copy The Big Guys
Being yourself goes a long way! The current trend in our country is going towards small artisan businesses. Corporations are trying their best to look small right now to fit in! Be original and authentic! Let your unique light shine!
7. Be Daring
Don’t be afraid to change and flow with the times and your changing customer base! The big corporations can’t do that! They have too many hands in their pot and can’t make big decisions quickly!
8. Communicate Well
Don’t lose your cool or let your ideals slip because you are having a rough spot. Offer consulting, new products, and remain loyal to your brand!
9. Old Rules Don’t Apply
Branding is fluid and ever changing! Find new ways of drawing in clients other than slapping your brand on everything! Write articles, ask questions, and take an interest in your community!